Copywriting for brochure for major L.A. commercial real estate brokerage

This brochure was created for use in business development efforts and incorporated information I researched on then-current commercial property utilization trends and statistics.


Market Insights For Client Success
From 1921 to the 21st Century

Like the weather we encounter on any given morning, a complex interplay between global trends and local conditions combine to effect the marketplace for industrial space in Southern California. Understanding and tracking the conditions of both interacting systems, and applying that knowledge for the benefit of each client, are the strengths and the promise of Charles Dunn Company.

Charles Dunn Company brochure cover

Our philosophy is to treat each client’s real estate interests as our own, and work to make the optimum deal. With an ability to discern unique insights into evolving markets we’ve earned through nine decades of experience, the company gives individual attention to every owner, tenant and investor we work with to meet or exceed their needs. Combining this old-fashioned approach to customer satisfaction with cutting-edge technology and in-depth research and analytic capabilities, we are committed to providing every client with the highest level of service in our industry.

Founded in 1921, we stand on our experience yet look to the future, supplying a full spectrum of real estate management, brokerage and financing services. Whether we are selling or leasing an industrial park, managing a Class A high-rise office tower, or advising an investor, the essential goal of Charles Dunn Company is to enhance the value of real estate for our clients.

A local expert. A global partner.

There has been a sea change in the real estate market in Los Angeles within the past 15 years, particularly in the South Bay area. Yet within those challenges Charles Dunn Company has helped our clients find opportunity and reward.

Aerospace downsizing, manufacturing moving to low-cost sites, the growing importance of international trade, all have had major impacts in our regional economy. They also demonstrate that for all of us, the marketplace is much

Charles Dunn Company brochure inside spread

larger than before. While our organization has long been known for its intimate knowledge of local supply and demand, our expertise is now enhanced by a clear and comprehensive understanding of the worldwide issues that increasingly influence that balance. Focusing intently on our clients’ success within the immediate area, we can also marshal the resources to meet your needs on a global scale.

What are the long-range trends effecting the industrial real estate market in the South Bay, and what will the coming market look like in terms of lease rates, occupancy, tenant profile and investor interest?

The industrial market in the South Bay is principally characterized by an almost insatiable demand that has continually absorbed all product coming on the market. Distribution center space and light industrial/R&D uses are the properties most in demand. Convenience to Los Angeles International Airport and the Ports of Los Angeles/Long Beach as well as the regional freeway network underlies the desirable character of the area, especially for distribution and warehouse purposes. This is reflective not only of the metropolis’ emergence as an essential hub of the global economy, but also of the effect of international trade on the immediate local market. . . .

Call on the leader.

As times change and markets evolve, to maximize profitability and ROI in leasing, buying and selling industrial space, businesses and property owners need a partner that can discern trends and identify opportunities – a partner that can help make the deal that makes the most sense. Successful companies should also expect their partner to be as familiar with the global market as its own back yard, with a proven track record of integrity, professionalism, personal service and client satisfaction.

Through nine decades of growth, change, challenge and commitment to the Southern California business community and now its international customers, suppliers and distributors, there is only one name that exemplifies industry leadership and considers its clients’ success as its own: Charles Dunn Company.

Call Charles Dunn Company today to discuss your needs, your plans, and the opportunities and rewards that await within our globalized local market.