Publicity, advertorial copywriting for luxury golf experience at a world-class destination resort.

An example from a series of press releases, advertorials and features I wrote for a major destination resort, including topics on golf, a new marina, new homes and new communities within the resort.


Match-Up of Two Legends:
Championship Golf at Puerto Los Cabos

Competition. It brings out the best in some individuals, and that’s definitely true for Jack Nicklaus and Greg Norman. Legendary champions on the course, today they’re engaged in a different kind of competition at Puerto Los Cabos, as each oversees the creation of his own signature golf course at one of the world’s newest and most alluring resort destinations. Amid the diverse natural beauty and unique character of Puerto Los Cabos – with its grand marina, five-star hotels and custom homesites on 2,000 acres overlooking the Sea of Cortez – designing a course befitting this location has called forth the best of each champion’s creative vision and deep understanding of the game.

But this competition raises an important question. When each course opens for play in mid-2006, who will decide the winner? Luckily enough, the answer is: you.

Only you will know how you feel when warm breezes, sapphire sea and emerald fairways weave their magic, amid Puerto Los Cabos’ verdant surroundings. You alone must read each hole – and the champion’s mind – to discern the strategy offering the optimum ratio of risk and reward.

The design of each championship-length course, like Puerto Los Cabos itself, will provide an experience of continual discovery. Dramatic changes in elevation frame sweeping views of this rare environment. Winding your way from seaside to hillside you’ll also become aware of changes in the air itself, and how it affects your play. The holes along the shore will dazzle the most discriminating player, while the hillside design of inland holes emphasize the surrounding panorama of mountains, sea and sky. The effect will be a feeling of unlimited space, of pure exhilaration.

Capitalizing on the site’s natural beauty was a principle goal for both champions. As Jack Nicklaus pointed out, "Our goal is to allow the beauty of the natural hillside terrain to dictate the design of the golf course, and, at the same time, take advantage of the magnificent views of the Sea of Cortez."

Another interesting facet of this competition is that the Greg Norman design will be his first in Los Cabos, bringing new luster to the area’s renown as a worldwide golfing destination.

Golf at Puerto Los Cabos will be just one element of this visionary master planned resort. The marina will be only the second in Los Cabos, offering upscale, full-service facilities for nearly 500 pleasure craft. Five-star hotels will provide accommodations to an international clientele. This serene and gated enclave also offers custom sea view homesites, private residence clubs and fractional ownership opportunities. A nature preserve will protect Baja’s only tropical ecosystem. Minutes away, the colonial-era town of San Jose del Cabo is home to Los Cabos’ most tempting dining, shopping and cultural amenities.

Within the enchanted world of Puerto Los Cabos, the magic of competition between two legendary champions will bring out the best in your game. For more information on golf, real estate or to arrange your personal tour, go to www.puertoloscabos.com or call (624) 146-9656/59.