Copywriting for brochure for master-planned
destination resort community in Mexico

A visit to the area including a tour of the property while land was being graded, supplemented by historical and natural research, helped provide background for my writing of the vision statement, luxury brochure, website, publicity and resident-relationship marketing pieces for this world-class destination resort and new homes community in Los Cabos, Mexico.


The Enchantments of Puerto Los Cabos

There is only one place where Los Cabos reveals its true tropical nature, where the Estero San Jose meets the Sea of Cortez. It is also this precise location where Baja’s first visitors arrived, when sailors of the royal treasure fleets on voyages from the East would pause for fresh water to replenish their supplies. This led to the founding of a mission town nearby, as well as a custom of welcoming travelers and sharing life’s bounty with family and friends. Hundreds of years later, a thirst for adventure and the spirit of generosity still live in those who choose to make this place their home.

Patio at Fundadores Club

Today this verdant landscape of majestic palms and lush foliage is the setting for Baja California’s most visionary resort destination: Puerto Los Cabos. It is where all the region’s beauty, excitement and enticements are displayed in their most luxurious bloom and most vibrant intensity. Nestled between the bustling Corridor and the solitude of the eastern capes, encompassing 2,000 unspoiled acres of white sand beach and rolling hills, it is home to a lifestyle as inviting as its pearl-colored sands and as bountiful as the sapphire sea. A secluded world of consummate luxury and never ending enchantment, Puerto Los Cabos is home to those rare individuals who have an unquenchable passion to live each day to its fullest measure.

The magic of Puerto Los Cabos begins with a master plan that brings together more diverse elements than any resort community in all of Baja California, including a world-class marina, two signature golf courses by true legends of the game, and an array of five-star hotels. It embraces a unique tropical nature preserve, miles of white sand beach, a traditional village with fresh fish and farmers’ markets – and for a fortunate few, a tempting variety of ownership opportunities.

Bell tower at Puerto Los Cabos

Yet Puerto Los Cabos is more than luxury homes and extraordinary golf courses overlooking a breathtaking seaside panorama. It has a greater destiny, as the newest port of call among the world’s elite destinations. The centerpiece of the plan is The Marina, only the second in Los Cabos and the area’s most ambitious development project in a generation. It will accommodate over 400 boats including vessels up to 150 feet in length, and the quality of its facilities and service will establish a new standard of excellence for the entire west coast of North America. The Marina at Puerto Los Cabos provides residents and guests unmatched access to the rich marine ecosystem where the Pacific Ocean joins with the Sea of Cortez. Reflecting the charming ambience of Old World waterfronts along the Mediterranean coast, it will become the region’s preferred berthing option for pleasure boaters, sports fishermen and voyagers from around the globe.

To some, the temptations of the azure sea will only be surpassed by the emerald fairways of Puerto Los Cabos’ two exceptional golf courses. Faithfully carrying out the vision of two of the game’s great champions are The Greg Norman Signature Course, certain to rank among the elite of the area’s golfing experiences, and The Jack Nicklaus Signature Course for residents and members. On each the master’s touch is evident in the way he blends the excitement and challenge of the game with the resort’s singular natural beauty. Aficionados will also note that the Greg Norman course will be his first design in Mexico, adding instant luster to Puerto Los Cabos’ reputation as a worldwide golfing destination.

World-class golf courses at PLCEach championship-length course takes full advantage of tremendous changes in elevation to capture sweeping views, creating the feeling of almost unlimited space. The dramatic approaches along the sea will dazzle the most traveled player, while the hillside design of inland holes emphasize the surrounding panorama of mountains, sea and sky.

Two great champions have carved their vision of the game into the unique terrain and inspiring beauty of Puerto Los Cabos. The result is pure exhilaration and indelible memories of an extraordinary day.

Long before the first spark of imagination lit the path to the creation of Puerto Los Cabos, there existed a rare gift of nature that would give the resort its vibrant personality. That bequest is the historic and life-giving estuary of the Rio San Jose, a source of fresh water for mariners of a bygone age and the only native tropical ecosystem in Baja California Sur. The portion of this precious environment within Puerto Los Cabos will be preserved for future generations in an interactive eco park. It will protect precious habitat for local flora and fauna, many endangered, and enlighten visitors to its essential role in local history.

The eco park will be only one of the many diversions awaiting discovery at Puerto Los Cabos. Imagine the excitement of jet skiing across a glistening sea past rugged cliffs and brilliant sands. Parachuting from 10,000 feet above the beach. Driving an ATV across the untamed landscape. Hitting a crushing serve to the sound of crashing waves. Heading out at dawn to bring home the big one. Parasailing, snorkeling, surfing, golfing, or sailing the serene waters where sea and ocean meet – all from one resort destination.

With a nearly perfect climate year-round and a precious ecological heritage, life at Puerto Los Cabos will inspire many a tale of excitement, new adventures and the enchanting tropical park at the end of the earth. Within its attended entry gates, the residential enclave of Puerto Los Cabos will be a realm of rare privilege and seclusion, yet with excellent access to the wider world. A new road from the airport is planned to speed residents to their homes while avoiding in-town traffic, and a new bridge over the Estero San San Jose del Cabo church plazaJose will enhance transportation to dining, recreation and entertainment attractions along the Corridor.

Living at Puerto Los Cabos, your extended neighborhood will include the charming colonial-era town of San Jose del Cabo. Here, cobblestone streets echo with history and radiate the warm hospitality of an earlier age. Myriad treasures await discovery in San Jose, including fine restaurants where one is welcomed as a long-lost friend, intriguing shops and boutiques, and galleries that capture the local spirit of adventure and love for life. Don’t let the magic wait another day. Become part of the enchanted life at Puerto Los Cabos.