Turning tech specs into advertising copy that sells

Working from client spec sheets and requiring minimal creative direction, my work for these Western Digital Corporation ads for external storage products included over one dozen headline suggestions as well as finished copy for print ads, plus a "testimonial" story for each product for the WDC website.


.WDC My Book Studio ad

"My Book never leaves my studio, but I never travel without it."
Whether Mike is shooting surfers on Oahu’s North Shore or covering a race in Daytona, he always has access to his My Book World Edition even though he’s in a different time zone. This My Book offers him a simple and secure way to access and share his photos in the studio or from anywhere in the world – even when his local computer is turned off. It’s an ideal solution for Mike, and others who prefer to travel light. For anywhere, anytime access, it’s My Book World Edition from WD.

 

WDC My Book Office ad

"My Book is the perfect desktop business partner."
Running an international designer bag company has its challenges. Gina is not only the president; she’s also the designer and the CFO. She relies on My Book to help her stay organized and on top of every aspect of her business. Gina’s My Book Office lets her multi-task away and never worry about her critical business data. Every time she saves something it’s automatically backed up. And when Gina’s away from the office, she can still access files on the drive using WD’s free MioNet® DriveAccess™ service, so she’s never without her important data. If you’re looking for a partner to help keep you organized, start with My Book Office Edition from WD.

 

WDC My Book Studio ad

"Brilliant performance that starts when
the 'lights, camera,action' end."

Jeff Killian has captured some stellar performances during his 20 years behind the lens. But he wants a dazzling performance after the shoot as well, for the speed he needs for fast, smooth editing, Jeff transfers his SxS,™ P2 and Compact Flash cards to the My Book Studio Edition II. It holds up to 2 TB in dual drives that can be set to RAID 0 striping for best speed and capacity, that’s Jeff’s choice, or RAID 1 mirroring for ultimate data protection. With quad interfaces including ultra-fast FireWire® 800 and eSATA, and pre-formatted for Macintosh,® WD My Book’s performance powers creativity.

 

WDC Mac Family of external storage ad

"With WD's Mac-format external hard drives,
finding the ideal storage solution is a snap."

Danny shoots hundreds of subjects, but there’s only one place his data goes: the Mac-format external storage family from WD. During a shoot, he backs up his photo cards to a My Passport portable drive, which is copied to another My Passport for the client. Later, My Book Studio and Studio Edition II desktop drives handle business data and archive photo files, sped along by ultra-fast eSATA and FireWire 800 connections. With capacities from 320GB to 2TB, the growing family of Mac-format external drives from WD gives Danny an ideal solution for every storage need. So he can focus on the big picture.